"Eros is God of love and the goal of Eros Pour Femme campaign was to present that Eros was seduced and to suggest the strength of a woman," stated DonatellaVersace, who added that photos for the campaign were taken in Pinewood studio in London in water reservoirs where the James Bond movies were filmed. The campaign is signed by photographers Mert Alas and Marcus Piggott. The faces of the campaign are Brian Shimansky, known as advertising face of Eros and Lara Stone, advertising face of Eros Pour Femme who comes out of the water in a white dress and golden gladiator sandals.
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